MBA and business working together: a Digivizer story

I co-founded Digivizer with Clinton Larson in 2010 and at about the same time I started my MBA (Executive) at the UNSW Australian Graduate School of Management.

Many questioned my decision around the timing – surely to do both at once could only make life more challenging than it needed to be.

But the decision was deliberate: I could apply what I learned in my MBA immediately to growing Digivizer, and I could apply Digivizer as an MBA case study in my course work.

The synergies were real and powerful, particularly in developing Digivizer’s business strategy for growth and to make the company attractive for initial funding (we decided early on to grow Digivizer mainly on revenues, with relatively-limited seed funding from investors).

You can read the story in a recent interview with the University’s Business School at