In marketing, you are always moving forward. Data driven marketing even more so. Like some sharks, if you stop, you will die.
But the direction of where you travel in marketing – that’s something you can change as often as you need.
Making the decision as to where to go relies on knowing where you’ve come from, so you know the direction to take next.
And just like sharks, marketers should rely on real-time data inputs to guide their thinking and to help them make better decisions – prowling the digital ocean looking for new opportunities.
I explain more in my new article: go to the Digivizer website at https://digivizer.com/blog/data-driven-marketing-never-go-back/.