One thing we’ve seen – too often – is a continuing reliance on vanity metrics as companies and marketers make sense of the new COVID-19 lockdown world we all currently operate in. As I explain in this new article in Marketing Magazine, only marketing dinosaurs rely on vanity metrics. To be successful, digital marketing strategies, from the most sophisticated, multi-layered programs built by the largest of companies, to the very first tentative steps taken by the smallest of businesses determined to prevail through this crisis, must focus instead on what matters most: customers, integration, careful targeting, measurement – and analysis. Forget vanity metrics. Leave the marketing dinosaurs behind.