As the NSW and Australian Federal Governments edge ever-closer to following the UK and other countries into Covid-19 lock-down, I wrote this article for Mi-3 on how marketers can take the lead as the four horsemen of the apocalypse come over the horizon.
Businesses of every size and in most markets are facing similar challenges: how to engage with nervous customers, how to loosen spend in nervous markets, how to position their solutions, what are the best strategies to launch products, when attention is understandably focused elsewhere.
With uncertainty and change, there are opportunities to help organisations test new ways of doing things, to test new markets and new messages. Read the full article here: https://www.mi-3.com.au/23-03-2020/what-marketers-should-do-apocalypse-hits.
And of course, always happy to talk more.