It’s time we focused on customers, not COVID-19. More than ever you must invest in your customers, understand what matters to them, reward them for their loyalty, and focus on helping them be more successful and prepared for the future.
At Digivizer we’re working with a number of businesses that have had to recast their physical go-to-market presence into enhanced online alternatives very quickly. The fastest wins have come for those prepared to keep things elegant and simple, and those measuring everything to understand where they are winning, where they are losing customers, and in continuously testing new audiences.
By designing for customers first, and improving each metric to increase performance and results, they are preparing their businesses for the future.
The results are encouraging: by investing in digital, many of them are reinventing themselves at a speed and in ways they hadn’t imagined were possible two months ago. The brands that are doing well are those that have the customer experience and journey front and centre.
Read more on why businesses that will succeed as we leave the lockdown will be those who never forget about their customers, in my article published on Mi3. Link – https://www.mi-3.com.au/03-06-2020/its-all-about-c-word]