We’ve just changed our brand. The change is part of our evolution from a disruptive startup founded nearly six years ago to disruptive early growth company now looking to make our social technology available to all organizations globally.
It is much more than a new logo and set of design guidelines. It represents a shift in the way we can more easily engage our market and reflects the core of what we believe, that our customers and employees are digital and mobile first, and thus so must we.
How do we feel about letting go of our foundation brand?
We do so with a sigh of relief! We acknowledge that the original brand helped establish ourselves as a newcomer to the social analytics technology space 6 years ago. Like most start ups, it was a bare-bones approach to branding, which supported the generation of our revenue to date, acted as an anchor when approaching our first private investors, and supported our growth from three people to 38 today.
But as the saying goes, what gets you here won’t necessarily get you where you need to go next.
We are making our technology more accessible to more organizations. We are focused on our customer’s success and experience. Making it easy for them to analyse and action the conversations taking place about their products, brands and contexts that matter to them on the social web, serve content to those individuals who matter, compare individuals’ social profiles and activity across different social media channels, and target them with relevant messaging and call to action from a single view. A key aspect of this next stage of delivery is to make it easy for our customers to be the drivers of what they create, view, action and measure in their social programs and ROI within Digivizer products.
For larger companies, many that are customers today, the new brand makes it easier to synthesize our information and marks a new step forward in the way we present data and analytics in the programs we execute on their behalf.
For our employees, we want them to feel proud to work for us. The competition for great talent never lets up: we have to stand out at every opportunity.
What makes our new branding so exciting is that it comes from our team itself. They are the designers, architects, engineers, champions and protectors of our new brand and ways we engage and deliver value to our customers. This perhaps is an even bigger reflection of our shift in size, capability and likelihood of building a recognizable and world-leading Australian Technology company.
Brands are no longer islands: they cannot remain disconnected from the digital world.
You can not just “socialize” or “digitize” something that already exists. It must be about embedding your digital brand and values at the centre of all you do.
For more on how the Digivizer team developed and published our new brand, check out our new blog Trendlines
Welcome to the new Digivizer.
This article is also published on LinkedIn.