Growth in a connected world

Emma will be the key-note speaker at next week’s business conference “Growth in a connected world” where she will explore in greater detail the forces of change impacting your business, customer relationships and infrastructure.

Understand, Grow and Lead by embracing these changes.

Read Emma’s related post on Driving your own upturn

DETAILS OF CONFERENCE:

GROWTH IN A CONNECTED WORLD

Date:  Wednesday 23 March 2011

Time:  7.30am for an 8.00am start

Location:  Sydney Masonic Centre, Corner of Goulburn and Castlereagh Streets.

NB: Ample parking available close by.

RSVP:

Register your interest by emailing ned@greengoldit.com.au Or

Register online at www.ontrackaus.com Events Or

Call (02) 9261 5111 / (02) 9248 0162

Who Should Attend:

Business Owners, CEO’s, CFO’s, CIO’s and Senior Managers.

Event hosted by:

Green and Gold People to People & Ontrack Systems (AUS) Pty Ltd.

Supported by SAP and NETFIRA.

SAP Business One, is an affordable integrated business management solution for Small and mid-size businesses, turns your existing business assets into thriving resources.

NETFIRA is a B2B supply chain software solution for small and medium businesses, allowing them to buy and sell online without a need for the website or EDI.

Driving your own upturn

Screen shot 2011-03-17 at 9.20.12 PMThere is no more normal.  No back to normal. No creation of normal.  There is only readiness and the acceptance that certainty in business has been removed.

What is required is a nimbleness and a feeling of empowerment to quickly synthesize and work out the emerging opportunities and the dangers that can be found in the ever-changing markets, changing technology, and changing pressures that surround us.

An organization’s readiness to make decisions, to take risks, to learn along the way, to adjust, becomes the new standard. An organizational culture that supports, encourages, embraces and celebrates new information and innovation. One that equates change with opportunity and an exciting future.

Competition has never been greater.  Competition for talent, competition for resources, competition for your customers, competition to be heard and valued by the people who matter to you – your customers.

Choosing to compete on price is no win for anyone – you lose profits and someone, somewhere is likely to do it cheaper, followed by someone else offering it cheaper again.

Competing on first to market is also time-limited.  Someone will follow and offer the same, maybe more, maybe better and certainly followed by a number of others.

Competing with the product and services you serve today will not serve you tomorrow. They will be substituted by new, better, sexier and more personalized or smarter versions or something that supersedes them entirely.

To remain relevant and of interest to your customers, you can compete on one thing only – your ability to consistently evolve and differentiate and to create the best possible customer experience.

You need to implement a model that supports sustainable and continuous innovation.  To build an organization that supports innovation that supports the improvement of your customer’s lives in a way that is valued and meaningful to them.

And critically, an organization that allows your people to be free to innovate, to think, to create, to build, to serve, to deliver growth.

Who is going to be the hero?  The leader of change? The leader of innovation? The leader of your success and future? The leader of growth and upturn?

The answer is You. Yes, You.

You need to create the space in your organization to shine. You need to create space to allow your team to shine and enough to allow all your people to shine.

You need to get every non-differentiating system and innovation-roadblock, innovation-killer and time-wasting activity out of the way so you can spend time on:

  • Finding ways to introduce new products and services to existing customers.
  • Identifying new customer segments to target new, innovative, personalized and relevant offers.
  • Capitalizing on opportunities in emerging markets and enhancing your performance in existing markets.
  • Delighting your customer through their unique experience dealing with you

If you are not already finding this time, thinking or operating this way, then your time is already limited.  Either you will be replaced by others who are, or your organization’s ability to compete will be time-limited.

Tic toc tic toc.

Time is ticking.  Time for change. Time to do things differently. To think differently.

If you want growth and are under pressure to deliver numbers, then take ownership within your organization to drive your own upturn and success.

Startup Australia – Exercise for Entrepreneurs

Emma presented the topic “Taking your product to market – How to turn your product into a business” at BootUpCamp, an intensive workshop where participants go from an idea to a fully operational web business in two weeks.

BootUpCamp ran July 11 – July 24, 2009.

For more details go to www.startup-australia.org/bootupcamp

To watch her presentation go to:

Part 1: http://www.viddler.com/explore/BootUpCamp/videos/10/

Part 2: http://www.viddler.com/explore/BootUpCamp/videos/11/

Part 3: http://www.viddler.com/explore/BootUpCamp/videos/12/

Part 4: http://www.viddler.com/explore/BootUpCamp/videos/13/