Emma shares her views that the protection of intellectual property (IP) should no longer be seen as a primary issue in China. Chinese businesses, supported by the government, are seeking out and are willing to pay for the best in the market to create economic leadership for the long-term. It is time for Australia and the rest of the world to really see the infinite possibilities that China represents – and it’s time to see the value in competing with piracy, rather than wasting time policing piracy.
Read the full press release:
March 30, 2009
Emma is interviewed by ABC News (live) regarding Altium’s big NASA deal where they standardized all of the design of their electronics to Altium’s solution. She takes the debate into the need for greater support for innovation and educating more world class developers (and engineers) here in Australia:
Published: October 2007
Read Emma’s published viewpoint in PCB Design 007
Dated: September 2008
Emma talks to San Diego Business Journal. Read the published article:
Published: December 2007
Emma presents “Working with the dragon”.
China is an alluring market for most businesses. Emma speaks about some of the effective strategies that can be deployed for collaborating and working with this important strategic partner.
Read more about Altium’s successful deal with NASA. SMH interviews Emma
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