Last week I spoke to 75 of CBA’s Risk, Institutional & Business Banking team to help them see how leveraging the digital footprints of people on the social web could de-risk their organization’s decisions.
I shared how insights from the social web can be used to help make better decisions around relevant targeting and personalization of offers. This is made possible when a customer base is linked to the social web (something DIGIVIZER offers).
The questions and discussions that followed regarding applications were active, positive and encouraging. They continued for a further 2 hours following the presentation and it seems for a few days following. Feedback was positive and the discussions continue:
“Emma did a great presentation for CBA last week on “How social web can inform and de-risk your organisation decisions’. She certainly raised awareness and promoted significant debate both during and for days after her presentation. Highly informative and all delivered with an engaging and passionate approach.” Trina Edgar, General Manager, Commonwealth Bank
There is lots of discussion about Social CRM and many companies are making good in-roads into leveraging real-time insights within their marketing programs.
You can find out more about how you can use the social web to get closer to your customers and increase sales and profit here.