Growth in a connected world

Emma will be the key-note speaker at next week’s business conference “Growth in a connected world” where she will explore in greater detail the forces of change impacting your business, customer relationships and infrastructure.

Understand, Grow and Lead by embracing these changes.

Read Emma’s related post on Driving your own upturn

DETAILS OF CONFERENCE:

GROWTH IN A CONNECTED WORLD

Date:  Wednesday 23 March 2011

Time:  7.30am for an 8.00am start

Location:  Sydney Masonic Centre, Corner of Goulburn and Castlereagh Streets.

NB: Ample parking available close by.

RSVP:

Register your interest by emailing ned@greengoldit.com.au Or

Register online at www.ontrackaus.com Events Or

Call (02) 9261 5111 / (02) 9248 0162

Who Should Attend:

Business Owners, CEO’s, CFO’s, CIO’s and Senior Managers.

Event hosted by:

Green and Gold People to People & Ontrack Systems (AUS) Pty Ltd.

Supported by SAP and NETFIRA.

SAP Business One, is an affordable integrated business management solution for Small and mid-size businesses, turns your existing business assets into thriving resources.

NETFIRA is a B2B supply chain software solution for small and medium businesses, allowing them to buy and sell online without a need for the website or EDI.

Driving your own upturn

Screen shot 2011-03-17 at 9.20.12 PMThere is no more normal.  No back to normal. No creation of normal.  There is only readiness and the acceptance that certainty in business has been removed.

What is required is a nimbleness and a feeling of empowerment to quickly synthesize and work out the emerging opportunities and the dangers that can be found in the ever-changing markets, changing technology, and changing pressures that surround us.

An organization’s readiness to make decisions, to take risks, to learn along the way, to adjust, becomes the new standard. An organizational culture that supports, encourages, embraces and celebrates new information and innovation. One that equates change with opportunity and an exciting future.

Competition has never been greater.  Competition for talent, competition for resources, competition for your customers, competition to be heard and valued by the people who matter to you – your customers.

Choosing to compete on price is no win for anyone – you lose profits and someone, somewhere is likely to do it cheaper, followed by someone else offering it cheaper again.

Competing on first to market is also time-limited.  Someone will follow and offer the same, maybe more, maybe better and certainly followed by a number of others.

Competing with the product and services you serve today will not serve you tomorrow. They will be substituted by new, better, sexier and more personalized or smarter versions or something that supersedes them entirely.

To remain relevant and of interest to your customers, you can compete on one thing only – your ability to consistently evolve and differentiate and to create the best possible customer experience.

You need to implement a model that supports sustainable and continuous innovation.  To build an organization that supports innovation that supports the improvement of your customer’s lives in a way that is valued and meaningful to them.

And critically, an organization that allows your people to be free to innovate, to think, to create, to build, to serve, to deliver growth.

Who is going to be the hero?  The leader of change? The leader of innovation? The leader of your success and future? The leader of growth and upturn?

The answer is You. Yes, You.

You need to create the space in your organization to shine. You need to create space to allow your team to shine and enough to allow all your people to shine.

You need to get every non-differentiating system and innovation-roadblock, innovation-killer and time-wasting activity out of the way so you can spend time on:

  • Finding ways to introduce new products and services to existing customers.
  • Identifying new customer segments to target new, innovative, personalized and relevant offers.
  • Capitalizing on opportunities in emerging markets and enhancing your performance in existing markets.
  • Delighting your customer through their unique experience dealing with you

If you are not already finding this time, thinking or operating this way, then your time is already limited.  Either you will be replaced by others who are, or your organization’s ability to compete will be time-limited.

Tic toc tic toc.

Time is ticking.  Time for change. Time to do things differently. To think differently.

If you want growth and are under pressure to deliver numbers, then take ownership within your organization to drive your own upturn and success.

Get something positive out of the recession

Get Electronics WeeklyEmma Lo Russo offers five tips (to electronics organizations) for grasping opportunities created by the downturn.   Read the article as published in Electronics Weekly, 24 June 2009, and as promoted on the cover page and published on page 10.  Electronics Weekly targets electronic product organizations and electronics engineers.

Full transcript of article below:

Recessions get a bad press.  But they are really opportunities with halitosis.  Once you get over the shock, you can set to and work with the opportunities to create breakthroughs.  It’s all about channeling recessions in a positive way.

The electronics design sector is ripe for this kind of thinking.  The current recession can be deployed in your favour, to blast away the staid thinking that abounds in the sector.  That things are done the way they are done because they have always been that way is a common refrain.  Time it went the way of the thermionic valve.

Here are five tips, made with appropriate humility, that reflect the opportunities for change under the cover of the current recession:

Innovate

Nothing that has gone before will be good enough for the future.  This is code for “innovate” and innovate means doing different things in different ways, not doing things better.

So take a holistic approach to electronics design that starts with the broader desired user experience.  How do they want to interact with your product (not how you want them to interact)?Microsoft Word - electronics weekly Altium 062409,p10 Art.Lo Rus

And take a close look at the rule book on which you base your design methodology.  Does it still serve your needs, or does it now struggle to do so?  Is it based on a divide-and-conquer approach to electronics design, in which you divide the complexity of the task into manageable elements to conquer the design comlexity, only to find that you have killed off innovation?

Connectivity

It doesn’t matter how cool it is if it’s not connected.  I doubt you need reminding that connectivity is the most important attribute of any device today.  This is also code for saying that making something look cool is the minimum attribute of a successful product, and everyone will copy you very quickly.

If the past 40 years of electronics was the age of miniaturisation, we are already well into the age of connectivity.  The next generation of electronic products will not be stand-alone devices, as they have been in the past.  Instead, electronic products are being promoted, to become elements in much bigger ecosystems.  They are now the means by which users tap into these ecosystems.  The metal, silicon and plastics from which they are made become less relevant in this much broader view of design.

So, design from this perspective.  That means start (once you have worked out the desired user experience, of course) with creating the intelligence you want to pour into the product, and then, and only then, find the right device hardware into which to pour it.  After all, you don’t create a statue by starting with the mould.  You reflect first on the emotional connection you want to make with the work of art you are about to create.

Intelligence

It doesn’t matter how cool it is if it’s dumb.  Intelligence is at the core of successful products, and not just successful consumer electronic products.  The intelligence of a device is also how you will differentiate in the future, and it is much more difficult to copy than hardware. 

Designers must stop thinking of a design as discrete hardware, programmable hardware and software, and instead define a design by its functionality, and then map this functionality to the most appropriate implementation.

The true value inside tomorrow’s products is defined by the soft elements of the design.  These soft elements should be the focus and the place to start.  Don’t constrain the critical properties, its function, connectivity and the user experience of the end product before you have even started.

Changing competition

You no longer know who your competition is, or where they’re based.  Sorry for stating the obvious. But one bad thing about recessions is that they can camouflage a much larger shift that had started before the recession kicked in.

Take a deep breath, Google “innovation” and see what comes up.  These data show one thing: that the design and manufacture of products even as sophisticated as electronic components will likely be done somewhere else in the future.  The question to ask, therefore, is whether you want to play in this game, and what do you do to stay in the game?

Check your tools

Nothing should stop you from doing what you want to do, or have to do.  This is code for assess your tools and support systems right now.  If there is any aspect of what they offer, or how they work, that gets in your way, be ruthless.  Change them.  Change them now under the cover of the recession.

Nurturing and inspiring tomorrow’s heroes

superhero1Most of our kids harbor a burning desire to be number one at something.  They can easily conjure an image of themselves scoring the winning goal, coming first in a race, hitting the winning shot….but how many of them at first call on an image of the invention they are going to create that could change the world?  Or a design of a building that breaks all previous thoughts or examples of possibilities?  How confident beyond the age of two or three (when they really do believe they are a superhero), do they think they have a chance to be society’s hero?  And if you asked them if they wanted to, would they think it is possible for them to be able to do so? 

With three children of my own, and with experience of schooling across 3 stages (preschool, primary school, high school) and across four schools and three schooling types (State, Catholic and Private), I have discovered a distinct gap in our education system in helping nurture and inspire our children to become the inventors, entrepreneurs, and creators of tomorrow.  As many of us know with our children, the connection between what they are learning today in school and how it helps them in their future is rarely understood by them.  And to be honest, unless you raise the level of abstraction in how the skills they are really learning can be applied in life – it is difficult for us to provide an answer to that connection in a way that will satisfy them.  More than that, it seems that whilst our children might get lucky with an inspirational teacher, the exploration of engineering something new, the time given to create and celebrate a new invention, learning how previous inventions have changed our lives and the extraordinary achievement it represented in its time, does seem to be lacking, particularly in the early years of schooling. 

By the time our children hit high school, unless they have a particular self-interest, most do not relate their natural strengths or interest in Mathematics, English, or Art to the possibilities within engineering and invention.   We begin to prescribe requirements for university entry scores in relation to possibilities for pre-defined career paths, but are we really engaging our future minds on the problems, opportunities and possibilities that present every day for them to be inspired to solve and the path to get there?

Thomas Edison claimed that Genius was 1% inspiration and 99% perspiration.  It seems to me that our education system is putting too much emphasis on, and we are providing too much by way of our own example, of the perspiration element.   We seem to be ignoring the importance and are not providing enough emphasis and example-setting on the inspiration aspect.  By emphasis I am talking within the design of our education system and in the time and responsibility we have as parents in encouraging, nurturing, and inspiring our children’s creativity and exploration of the “what if you could…” scenarios.

As we have increased our protective care, prescribing the after-school activities in a way that gives our children the best possible opportunities (or so we rationalize),  is it possible that we may have not correctly weighed up the cost of preventing or constraining the ability for our children to run free and learn through natural exploration and invention?  As we look to ensure enrichment, gifted and learning, and assisted programs to be supported at schools, have we put the same energy into seeing how creativity and invention is being supported and celebrated at school?

World PopulationIf we think about the future for our children, where do they sit within the world’s estimated population?

We know IQ is distributed evenly through the population.  So how do we help our children make a positive footprint on the world, both for their generation and for their children’s generation?

Australia has an estimated population of 21million, an approximate 0.3% of the total world’s population.  Rather than accepting it is OK to plod along, and accept what is, we have a responsibility and requirement to create a country of global visionaries.  Those who see their playground as bigger than the constraints of our shorelines and the comfort we feel in our history of enjoying “the lucky country” and the “she’ll be right” philosophy. 

It is absolutely critical that we teach our children now the importance and relevance of their uniqueness.  Their unique mix of talent, skills, smarts and experiences.  Of the same opportunity that they have as an individual to anyone, anywhere else in the world.  They have an equal chance to make a difference; and that difference can come from their own creativity and invention.  The problems they can be thinking about to solve may not just be the ones that they face, but rather the problems that we as a global nation of people face.  Or may be something that can be enjoyed by others, enhancing and improving many lives, not just their own.

As a country, as business people, as parents – we have a responsibility to nurture and inspire our children to become tomorrow’s heroes.

I know I don’t have all the answers but I do want to keep asking the right questions.  And help my children to keep pushing and exploring what could be.  I would like for us all to find a way to break inertia, break stereotypical types, break the habits that too much “dead use of technology” like television and electronic games etc provide, and muster the energy to encourage our education system and society in general to promote and support invention and creativity in our children.  For us to celebrate our inventors, engineers and entrepreneurs so they become the leading examples in our society. 

Here are my thoughts of what we can do to nurture and inspire tomorrow’s heroes:

We must accept our responsibility to inspire and nurture our own children.  We must help our children explore what could be and not allow them (or us) to get bogged down on the “how to get there”.  We must make the process of exploration and creativity positive; we must invite it, suspend judgment, and allow for self evaluation.  We must help our children see the beauty and the impact that inventions have bought us – everything from the printing press, microscope, bike, paperclip, microchip, spaceship all the way to the iphone and everything in-between!   They are just a few examples – I am sure you can think of many more exciting examples to inspire others.

And it may be that with this focus, our children will dream bigger dreams, will be given the confidence to explore what could be and take will become tomorrow’s hero.