Everything about the experience – from walking into the store; interacting with the technology; enjoying the broader synergies with our iPhones and iPads; the ease in which I am able to connect and share content with my family and business colleagues; the stories, sharing and understanding offered by the broader Apple community – has lead me to think about the importance “experience” plays in our decision making.
Every single part of my exposure, interactions, associations – my collective experience with Apple – is always positive, enjoyable and exceeded my expectations.
The relationship between our experiences and our feelings are key drivers to the decisions we make.
Just like a product or company brand’s true value is in the eye of the consumer and how it is perceived in the market place, our personal brand is really valued by the experiences people have with you and the perceptions they then form.
Today, there is much talk about the importance in investing in personal branding. Spending time to understand and shape what we represent as individuals, how we represent our core values and articulate our unique selling proposition.
Asking people to stop and think of how they may be viewed and the disparity to how they wish to be viewed, can certainly grow self-awareness and can influence behaviours.
How people view, interact, associate, and do business with you, are all opportunities for people to “experience” you. The experience they have with you is far more important in determining their evaluations of you and the decisions they make that concern you, than anything else.
Considering how meaningful, enjoyable, interactive, and valuable the experience people have of you is as important in the social web as it is in our personal dealings.
When you consider the ease in which we can connect, associate, interact and share on the social web, do you consider what experience people are having of and with you? Is it consistent with the experience they would have with you and you would hope to deliver in person?
It certainly makes an interesting point for reflection:- what experience are people having when they see, read, or exchange something with you? Or in more simple terms: – How do people experience you online as well as in person?