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Emma Lo Russo

Emma Lo Russo

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Hope powering change

Posted on 10. Jan, 2012 by Emma Lo Russo.

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Last night I attended the Sydney Festival event Hope 2012 with the theme “Citizens seizing the day”.

My name is HopeSocial Media was hailed as one of the agents of change.  Certainly it has made it possible even in oppressed societies for citizens to reach more people and help gain momentum and support for their plight and desired change (think recent people lead change in Egypt as well as community support generated for those affected by QLD Floods, NZ & Japan Earthquakes etc).

However social media really only represents an easy, low-cost, high reach and engagement channel.  It is not the channel that brings change but the opportunity it presents and the people who engage within it and the messages they share.

Listening to the personal stories of the great speakers last night and those across Australia, there were some common and consistent messages that suggest a blue print for bringing about change. They point to the cause of which the channel is only the conduit:

1) Hope Powers Change - you must first genuinely hope to bring about change . Hope then provides the fuel and momentum for you to continue in the face of adversity, inequity, barriers, and power imbalance. Hope also binds people together behind a common cause.

2) It starts with the first step - no matter how small, everything you contribute to bringing change no matter how small can make a difference.  The benefits of taking 1 minute of your time, showing or demonstrating your encouragement and support, donating something small (time, message, money, resources).  Just taking an action can generate, add-to or complete some great act of change in someone’s life. It has the added benefit of impacting you positively too.

3) Look for, understand & stand for basic human rights - equality, freedom, opportunity  for everyone – how can you ensure this is enjoyed by everyone. Identify how many of your rights you take for granted that are not available to others.  Identify the basic human rights that are being challenged all around the world including in our own back yard (and our legislation).

4) Connect directly with people affected – it is too easy to be disconnected from the person and people who needs help.  Listen to their story.  Listen to their hope.  It is impossible to ignore and will help you know the right action to take.

5) Have Courage – it requires courage to stand up, have a voice, be counted and more importantly to act.  It starts with the courage to ask yourself “why is this happening and what can I do to change it?”

It felt easy to applaud those making changes last night however significantly more difficult and uncomfortable to ask ourselves how much are we doing at the individual level to bring about change.

It matters not how much we have done to support required changes in the past, only how much we can do moving forward.

I reflect on the great George Bernard Shaw quote:

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

It points to the need to stand resolute and that we must first look to ourselves as the instruments of change.

May 2012 be your year.  Allow Hope to power the change you desire.

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Choosing the right mentor

Posted on 24. Sep, 2011 by Emma Lo Russo.

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I was recently asked what someone should look for in a good mentor.

The first thing to do is to recognize the value in engaging a good mentor or coach to help you hold yourself accountable for developing yourself and taking your career to the next level.

The value of seeking a career mentor is in how they can help you bring clarity to your career goals over the near, medium and long term, to help you prioritize your next steps towards your goals, how to strategize and evaluate options in light of your goals and values, and to help you stay accountable to the path you wish to take.  Through formalizing this relationship with someone, it provides a regular, safe and confidential sounding board to bounce your fears, aspirations and future challenges.

Finding the right mentor is based on how inspirational they are to you, how experienced, how insightful and how good they are in facilitating the right discussions. High Emotional Intelligence would rate as the key characteristic of a great mentor and just as you would look for a great employee, you want in a great mentor someone who has demonstrated that they are smart, talented, have a history of delivering great results and have built many great relationships and people through their leadership and association.

Finding the right mentor is based on how inspirational they are to you, how experienced, how insightful and how good they are in facilitating the right discussions. High Emotional Intelligence would rate as the key characteristic of a great mentor and just as you would look for a great employee, you want in a great mentor someone who has demonstrated that they are smart, talented, have a history of delivering great results and have built many great relationships and people through their leadership and association.

In a busy working world, it is too easy to rationalize to ourselves what we do and why we do it.  Much harder to rationalize to someone else. Particularly if they are asking you the right questions and you are looking inside yourself to provide the right answers.

Both you and they will know when you are making excuses or seeing things through a narrow field of vision.

If you want to take your personal life or career to the next level, it may be time to engage a mentor. The benefits of having someone else push, question, strategize with you through mentoring can only lead to greater success.

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Commonwealth Bank – Women In Focus 3 day conference 2011

Posted on 28. Aug, 2011 by Emma Lo Russo.

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logo-commonwealth-bankEmma is a keynote speaker addressing the Commonwealth Bank’s 2nd Women in Focus conference, held at the prestigious Byron, at Byron Bay 31st August – 3 September, to approximately 100 key banking clients on “How the Social Web is changing the way we do business”.

Emma will be presenting latest research, different value and view points into the social web, some case studies and will lead a workshop session on how to leverage the social web across your entire go-to-market strategy and how to link your activities to specific business outcomes.

If you would like to know more about Emma’s presentation or would like Emma to speak at your next event, contact Emma at emma@emmalorusso.com.

To find out more about DIGIVIZER’s unique capabilties in delivering the social footprint of the people you know (your customers & prospects) and the people you wish you could know (new leads & influencers), visit www.digivizer.com.

To find out more about Commonwealth Bank’s Women in Focus Community, visit www.womeninfocus.com.au.

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Emma Lo Russo – a passionate, values-driven global organization leader, business coach, mentor and strategist – shares her views and experience…

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Recent Posts

  • Hope powering change
  • Choosing the right mentor
  • Commonwealth Bank – Women In Focus 3 day conference 2011
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